This could be a bad porn movie. Instead, Dick Johnson is our driving force; an internal ethos for the male species to evolve through self-care. Returning more glorious and badass than ever; calm, confident and courageous. Gorgeous in and out. Next to our kick-ass cosmetics, it’s fresh unity around skin and haircare. It’s a space to teach the next generations of gents the profound impact of male selfcare on standing tall in this world. Basically we made men understand where sexy comes from. Ladies, you’re welcome.

Whatever we do, we do it loud. We go all-in or not at all. Which means full ownership incase of a fuck up. We don’t aim to please everyone, but to take male grooming and selfcare from ordinary to extraordinary. Our product, marketing and everyday presence is about exceeding expectations, being better and doing more.

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